Existing and Potential Customers

Evaluate Your Potential Customers

Before you launch a new product, you need to have an idea of how many people will buy it. There are two ways to do this. If you're already selling products, it's often easiest to start by looking at your existing customers.  Then build up your forecast from there. Think about other people who are similar to your current customers, including those in adjacent market segments. This is called a bottom up approach.planning process